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If a big office is what you crave, it’s nice to know that with confident negotiation your contributions could be valued every bit as much as a man’s.
By Sarah Snell Cooke
Challenges Facing Women in Leadership Positions, Community Outreach, CU Boards / Volunteers, Engaging the Next Generation of CU Members, Events, Facilitating Greater Access to CUs Worldwide, Financial/Risk Management, Growing CU Market Share, Impact of Women in Society, Internal Operations, Marketing, Member Discussions, Member Service, Networking, Program Updates, Regulatory Issues, Technology
I play USA Volleyball, and while we’re no Olympians most of us played in college—a few years back. We have a middle hitter who apologizes for everything. The ball could land 20 feet from her clearly in someone else’s area and immediately you hear, ‘I’m sorry,’ come out of her mouth. (Sometimes I yell at her for it, to which she yells back, ‘I’m sorry!’ We can do that with each other.)
The way women communicate in business, such as apologizing for everything, really hurts others’ perceptions of them. Apologize if something is truly your fault; that’s a sign of strength. Also have a plan for correcting the problem. When you apologize for everything, it demonstrates a general lack of confidence.
Also be sure to look people in the eyes (do blink, otherwise it’s creepy) and assert yourself when making requests. When you ask, ‘Would you maybe do this project, if you have the time?’ it not only shows a lack of confidence but it’s so mushy no one’s really sure what if anything is actually required of the employee. Being assertive doesn’t mean being impolite; it’s leadership.
The Male Factor by Shaunti Feldhahn is not a new book now but it provides interesting insights into the differences between male and female thinking and communication. What she found was not so much sexism as misunderstanding of each other.
At work, Feldhahn contends, men expect no excuses for not accomplishing a goal and you don’t ask why you’re working on something. But women like to know why they’re working on something, not because they’re questioning its value but rather so they understand its value to the business. We also might come up with a better or different way of getting at that point.
However, that’s not always how it’s perceived. Try something along the lines of, “Help me to understand…” I’ve used this tip to success.
Credit union consultant Holly Herman, who holds what she calls Woman Up! sessions, instructs that ‘no’ doesn’t always mean no when it comes to new ideas. Sometimes it’s not right now until we get more resources, so be sure to assert your ideas when you can support that they’re good ones.
Understanding the rules of communication in business is important to playing the game. One day in the not too distant future the women will be setting the rules.
Sarah Snell Cooke
Credit Union Times
Social Media is a useful tool in dealing with communicating and attracting new credit union members. Your credit union might have a Facebook or a Twitter account or even both but are those very efficient? In a recent article, CU Journal's Aaron Passman brings up the important issue of how efficient is credit unions’ social media outreach. He gave the example of two credit unions –both members of the network- VanCity and Verity Credit Union, whose social media campaigns achieved to bring “members together for a specific purpose that not only created community but also furthered the respective CU’s messages”. Targeting your audience and analyze their expectations are two essential steps you will need to use if you want your social media strategy to be functional. Depending on what social media you choose to use, your members will have very different expectations. As a professional writer specializing on social media and marketing, David Murton recommends asking yourself 3 questions to enhance your social media outreach:
- What exactly are you trying to achieve?
- How much traffic/ content generation can you handle?
- What are the daily online habits of your target audience?
Making sure you have a clear message is an essential step to successful social media campaigns. Innovation is also important. Brent Dixon, from the Filene Research Institute, pointed out America First Credit Union’s use of customer reviews allowing its members to evaluate and therefore help improving and developing the credit union’s products.
Whether you choose Facebook, LinkedIn, Twitter or only a great website as a social media strategy, keep in mind that our mission is always to better serve people.
To read Aaron Passman’s article click here (access restricted to CU Journal members)
To read David Murton’s blog post click here
thanks to Network Members Catherine Ford and Sue Mitchell's blog posts you had the chance to have some feedback about our engagement program in Ventura, CA.
If you'd like to participate in the next one in Querétaro, Mexico please note that it will now take place on October 7-13, 2012. For further details, visit the "Upcoming Events" section of the website.
We hope to see many of you there!
PS: Don't forget that we're still accepting registrations for this year Global Women's Leadership Forum in Gdańsk!
We are making a difference! Global Women's Leadership Network had its first U.S. project engagement in Ventura, Calif. (USA). The five-day session gave participants an opportunity to see World Council's outreach iPhone program in action. This progressive mobile application allows the credit union to reach out to current and potential members at remote access points. The participants visited farms, volunteered at community organizations, toured credit union facilities, had bike rides on the beach with the CEO to engage in discussions and formed lifelong friendships that reinforce that doing the right thing is also good business. Here are just a few comments:
You can appreciate why I feel “I left my heart in Ventura,” although I brought all of these shining stars in my heart – as well as brought back with me some ideas on how to perhaps contribute to the success of SMCU serving the underserved, Barry’s culture, vision, passion and commitment. I can’t wait to see the pictures and share the experience with our San Francisco “Sisterhood“ at our meeting in August.
- Connie Paniagua, San Mateo Credit Union, San Mateo, Calif. (USA)
We had a wonderful time on our trip. I met Joe Schroeder, CEO, from VCCU, Brandi Stankovic of Mitchell, Stankovic, and Associates, and Nicole Bice from World Council. All nice people. Joe's credit union is really neat. They know their membership and are working to make sure that they service them in every way possible. WOCCU put on a very informative and well organized conference. During our trip to the fields, we observed workers picking celery, which reminded me of going out on my grandfather's farm back home. Edith from the credit union sets up for business in their break room. She has programming on an iPhone so she can sign members up and make transactions. This was my first experience with a bilingual group, so it was very interesting to me to observe the interaction. Thank you so much for giving me the opportunity to go!
- Donita Wendt, Ser Technology, Dallas, Texas (USA).
It was a great time, and I really enjoyed spending time with all these ladies. It was good and made me feel more connected with GWLN and WOCCU. I still have a heart for reaching the people in the fields, and I think we can find a way to do that, especially here in Santa Cruz.
- Beth Carr, Santa Cruz Community Credit Union, Santa Cruz, Calif. (USA)
The agenda for the 2012 Global Women's Leadership Forum in Gdańsk, Poland is now accessible online! Please go to the "Upcoming Events" section of this website and look for the "Global Women's Leadership Forum in Gdańsk, Poland" article.
We hope to see you all there!
-Global Women's Leadership Network
Great news! The success of Bank Transfer Day, which launched an important increase of credit unions’ new members throughout the country last year, seems to still have positive effects. In a recent CNN Money article, the National Credit Union Administration points out that American “Credit unions added 667,000 new members in the first quarter to a record 92.5 million”. This record membership is largely attributed to a growing mistrust in big banks, which tend to charge more fees than community banks and credit unions.
The first quarter was also synonym of growth for credit unions’ assets and net worth as “Total assets (…) grew by $40 billion, or 4%, to top $1 trillion for the first time”. About members’ savings, results for this quarter are more nuanced. While total savings among members increased considerably ($39 billion, or 5%, to $866 billion), 70,938 members filed for bankruptcy, which is 35 % more than the previous quarter.
To read the full article please click here: http://money.cnn.com/2012/06/01/pf/credit-unions-membership/index.htm?iid=HP_LN
I want to wish every Mother a very happy Mother's Day! Did you know that...women's peace groups marked the first efforts at creating a day to honor mothers in the United States? This occurred around the time of the Civil War when women who had lost sons in the war came together. Ann Jarvis was the first to found a committee which would create a day called, "Mother's Friendship Day" in 1868. Unfortunately, Ann passed away before she could see her dream of an annual holiday for mothers come to pass. In 1872, Julia Ward Howe spearheaded a Mother's Day observance along with a "Mother's Day Proclamation". This movement lost momentum and dissipated. In 1877, a Mother's Day observance was held on May 13th in Albion, Michigan. Finally, in 1904 the first public request was made by Frank E. Hering for a "national day to honor our mothers."
To all my GWLN Sisters, have a wonderful day!