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Making Cracks in the Glass Ceiling

The term glass ceiling was coined in the 1980s to illustrate women’s struggle to be seen as equals in senior executive positions. While that metaphor holds true today, fissures are appearing where they hadn’t been before. I’m confident that will continue as women climb the corporate ladder and expand their numbers in the marketplace. A 2007 study in the Journal of Organizational Structure, Communications and Conflict found that it certainly exists. The survey was conducted in 2003 and found three women sitting in the corner offices at Fortune 100 companies. This was up proportionally from just two in the Fortune 500 in 1996. Women comprise more than half of the population yet we occupy a meager 3% of the top spots and the most successful companies. Similarly, non-CEO female executives at the Fortune 100 accounted for 5.8% of executives in 2003, up from 2.6% of female officers at the Fortune 500 companies in 1997.However, an area where women (and the men, generally, who hire them) have made remarkable strides is compensation. Several studies have found, particularly at the upper echelons of the pay scale, the differences are nonexistent when it comes to compensation packages. For 2001-2003, according to the Journal article, female non-CEO execs earned a bit more in the median than their male counterparts with the mean reversing slightly. With a sample size of only three female CEOs, a statistical conclusion could not be reached for that set.The study concluded that the glass ceiling is certainly not shattered but a dramatic shift will occur over the next several years as women earn college degrees at twice the rate of men, and because the economy is no longer manufacturing based, which favored men.The glass ceiling is certainly still there but the more of us who chisel away at it the more quickly it will shatter completely. Or should I use a more appropriately feminine term than shatter? No, we need to annihilate it. Obliterate it!To be fair, until recent history, women have made other choices in life that conflicted with or interrupted their careers, such as education level, stereotypical gender roles and family. Even as you look up the corporate ladder, you’ll see most women are in stereotypical female roles, such as HR or marketing. And there’s absolutely nothing wrong with those jobs; they’re great! But they tend not to lead to CEO positions, and that’s fine too. Do what you love and you’ll get what you define as your top spot every time.

If a big office is what you crave, it’s nice to know that with confident negotiation your contributions could be valued every bit as much as a man’s.

Sarah Snell Cook, Editor & Chief, Credit Union Times 

By Sarah Snell Cooke

Publisher/Editor-in-Chief

Credit Union Times

Tags
Challenges Facing Women in Leadership Positions, Community Outreach, CU Boards / Volunteers, Engaging the Next Generation of CU Members, Events, Facilitating Greater Access to CUs Worldwide, Financial/Risk Management, Growing CU Market Share, Impact of Women in Society, Internal Operations, Marketing, Member Discussions, Member Service, Networking, Program Updates, Regulatory Issues, Technology

Play the Game So You Change it

I play USA Volleyball, and while we’re no Olympians most of us played in college—a few years back. We have a middle hitter who apologizes for everything. The ball could land 20 feet from her clearly in someone else’s area and immediately you hear, ‘I’m sorry,’ come out of her mouth. (Sometimes I yell at her for it, to which she yells back, ‘I’m sorry!’ We can do that with each other.)

The way women communicate in business, such as apologizing for everything, really hurts others’ perceptions of them. Apologize if something is truly your fault; that’s a sign of strength. Also have a plan for correcting the problem. When you apologize for everything, it demonstrates a general lack of confidence.

Also be sure to look people in the eyes (do blink, otherwise it’s creepy) and assert yourself when making requests. When you ask, ‘Would you maybe do this project, if you have the time?’ it not only shows a lack of confidence but it’s so mushy no one’s really sure what if anything is actually required of the employee. Being assertive doesn’t mean being impolite; it’s leadership.

The Male Factor by Shaunti Feldhahn is not a new book now but it provides interesting insights into the differences between male and female thinking and communication. What she found was not so much sexism as misunderstanding of each other.

At work, Feldhahn contends, men expect no excuses for not accomplishing a goal and you don’t ask why you’re working on something. But women like to know why they’re working on something, not because they’re questioning its value but rather so they understand its value to the business. We also might come up with a better or different way of getting at that point.

However, that’s not always how it’s perceived. Try something along the lines of, “Help me to understand…” I’ve used this tip to success.

Credit union consultant Holly Herman, who holds what she calls Woman Up! sessions, instructs that ‘no’ doesn’t always mean no when it comes to new ideas. Sometimes it’s not right now until we get more resources, so be sure to assert your ideas when you can support that they’re good ones.

Understanding the rules of communication in business is important to playing the game. One day in the not too distant future the women will be setting the rules.

 

Sarah Snell Cooke 

Sarah Snell Cooke
Editor-in-Chief
Credit Union Times

How to Efficiently Use Social Media

Social Media is a useful tool in dealing with communicating and attracting new credit union members. Your credit union might have a Facebook or a Twitter account or even both but are those very efficient? In a recent article, CU Journal's Aaron Passman brings up the important issue of how efficient is credit unions’ social media outreach. He gave the example of two credit unions –both members of the network- VanCity and Verity Credit Union, whose social media campaigns achieved to bring “members together for a specific purpose that not only created community but also furthered the respective CU’s messages”. Targeting your audience and analyze their expectations are two essential steps you will need to use if you want your social media strategy to be functional. Depending on what social media you choose to use, your members will have very different expectations. As a professional writer specializing on social media and marketing, David Murton recommends asking yourself 3 questions to enhance your social media outreach:

  1. What exactly are you trying to achieve?
  2. How much traffic/ content generation can you handle?
  3. What are the daily online habits of your target audience?

Making sure you have a clear message is an essential step to successful social media campaigns. Innovation is also important. Brent Dixon, from the Filene Research Institute, pointed out America First Credit Union’s use of customer reviews allowing its members to evaluate and therefore help improving and developing the credit union’s products.

Whether you choose Facebook, LinkedIn, Twitter or only a great website as a social media strategy, keep in mind that our mission is always to better serve people.

To read Aaron Passman’s article click here (access restricted to CU Journal members)
http://www.cujournal.com/issues/16_23/Why-Having-Just-A-Twitter-Account-And-Facebook-Page-Dont-Cut-It-1014110-1.html

To read David Murton’s blog post click here
http://www.jeffbullas.com/2011/03/11/how-to-choose-the-best-social-media-platform-for-your-company/

Upcoming Engagement Program in Querétaro, Mexico

Ladies,

thanks to Network Members Catherine Ford and Sue Mitchell's blog posts you had the chance to have some feedback about our engagement program in Ventura, CA.

If you'd like to participate in the next one in Querétaro, Mexico please note that it will now take place on October 7-13, 2012. For further details, visit the "Upcoming Events" section of the website.

We hope to see many of you there!

PS: Don't forget that we're still accepting registrations for this year Global Women's Leadership Forum in Gdańsk!

Tags
CU Boards / Volunteers, Events, Growing CU Market Share, Technology

Global Women's Leadership Network, Ventura Project Engagement

We are making a difference!  Global Women's Leadership Network had its first U.S. project engagement in Ventura, Calif. (USA).  The five-day session gave participants an opportunity to see World Council's outreach iPhone program in action.  This progressive mobile application allows the credit union to reach out to current and potential members at remote access points.  The participants visited farms, volunteered at community organizations, toured credit union facilities, had bike rides on the beach with the CEO to engage in discussions and formed lifelong friendships that reinforce that doing the right thing is also good business.  Here are just a few comments:

You can appreciate why I feel “I left my heart in Ventura,” although  I brought all of these shining  stars in my heart – as well as brought back with me some ideas on how to perhaps contribute to the success of SMCU serving the underserved, Barry’s culture, vision, passion and commitment.  I can’t wait to see the pictures and share the experience with our San Francisco “Sisterhood“ at our meeting in August.
- Connie Paniagua, San Mateo Credit Union, San Mateo, Calif. (USA)

We had a wonderful time on our trip.  I met Joe Schroeder, CEO, from VCCU, Brandi  Stankovic of Mitchell, Stankovic, and Associates, and Nicole Bice from World Council. All nice people.  Joe's credit union is really neat.  They know their membership and are working to make sure that they service them in every way possible.  WOCCU put on a very informative and well organized conference.  During our trip to the fields, we observed workers picking celery, which reminded me of going out on my grandfather's farm back home.  Edith from the credit union sets up for business in their break room.  She has programming on an iPhone so she can sign members up and make transactions. This was my first experience with a bilingual group, so it was very interesting to me to observe the interaction. Thank you so much for giving me the opportunity to go!
- Donita Wendt, Ser Technology, Dallas, Texas (USA).

It was a great time, and I really enjoyed spending time with all these ladies.  It was good and made me feel more connected with GWLN and WOCCU.   I still have a heart for reaching the people in the fields, and I think we can find a way to do that, especially here in Santa Cruz. 
- Beth Carr, Santa Cruz Community Credit Union, Santa Cruz, Calif. (USA)

Tags
CU Boards / Volunteers, Events, Growing CU Market Share, Program Updates, Technology

2012 Global Women's Leadership Forum in Gdańsk, Poland!

Ladies,

The agenda for the 2012 Global Women's Leadership Forum in Gdańsk, Poland is now accessible online! Please go to the "Upcoming Events" section of this website and look for the "Global Women's Leadership Forum in Gdańsk, Poland" article.

We hope to see you all there!

-Global Women's Leadership Network

Tags
Events

A great first quarter for American Credit Unions!

Ladies,

Great news! The success of Bank Transfer Day, which launched an important increase of credit unions’ new members throughout the country last year, seems to still have positive effects. In a recent CNN Money article, the National Credit Union Administration points out that American “Credit unions added 667,000 new members in the first quarter to a record 92.5 million”. This record membership is largely attributed to a growing mistrust in big banks, which tend to charge more fees than community banks and credit unions.

The first quarter was also synonym of growth for credit unions’ assets and net worth as “Total assets (…) grew by $40 billion, or 4%, to top $1 trillion for the first time”.  About members’ savings, results for this quarter are more nuanced. While total savings among members increased considerably ($39 billion, or 5%, to $866 billion), 70,938 members filed for bankruptcy, which is 35 % more than the previous quarter.

To read the full article please click here: http://money.cnn.com/2012/06/01/pf/credit-unions-membership/index.htm?iid=HP_LN

Tags
Engaging the Next Generation of CU Members, Growing CU Market Share

Engaging in Ventura County - Day 1

I am looking forward to day 2 of our engagement program, where we will go to the field (literally) and get a first hand look at how Ventura County Credit Union (VCCU) is using the mobile member outreach technology from Mexico to provide financial services to farm workers in the field. Inspired by the Semilla Cooperativa model in Mexico, and presented by Caja Zongolica CEO Dolores Rivera at the 2010 Global Women's Leadership Forum in Las Vegas, VCCU in partnership with WOCCU and local partners, has adapted the methodology, developed an iphone app and is seeing a difference in business. Doing good deeds is making good business sense for VCCU. And changing their business model is tied into that, for example VCCU recently added Saturday business hours in one of their branches and thanks to the new member business, loans are nearly double what they had been previously. We learned today how the credit union sees reaching out to farm workers with mobile devices (smartphone) as a gateway / entry point to providing the financial literacy and services to potential members who are eager to find safe and secure means to manage their finances. Look for more inspiration as the trip continues.
Tags
CU Boards / Volunteers, Growing CU Market Share, Program Updates, Technology

Happy Mother's Day!

I want to wish every Mother a very happy Mother's Day! Did you know that...women's peace groups marked the first efforts at creating a day to honor mothers in the United States? This occurred around the time of the Civil War when women who had lost sons in the war came together. Ann Jarvis was the first to found a committee which would create a day called, "Mother's Friendship Day" in 1868. Unfortunately, Ann passed away before she could see her dream of an annual holiday for mothers come to pass. In 1872, Julia Ward Howe spearheaded a Mother's Day observance along with a "Mother's Day Proclamation". This movement lost momentum and dissipated. In 1877, a Mother's Day observance was held on May 13th in Albion, Michigan. Finally, in 1904 the first public request was made by Frank E. Hering for a "national day to honor our mothers."

To all my GWLN Sisters, have a wonderful day!

Diversity

The National Credit Union Administration (NCUA) lacks diversity among its employees. In an article by Credit Union Times journalist Heather Anderson, NCUA’s Office of Minority and Women Inclusion points out that minorities only represent a small percentage of credit union employees; a percentage that is even smaller when it comes to high-er  level positions. Although women make up 46% of their employees, only one fourth of NCUA’s senior pay level positions are held by women.  Within the U.S. credit union industry, women comprise almost half of senior positions but minorities make up only 11%. To face this challenge, NCUA recommends (among other suggestions) that credit unions include diversity goals in their strategic plans.

What strategies do you suggest to promote the inclusion of minorities and women?

To read full article please click here
To read the report released by the NCUA’s Office of Minorities and Women Inclusion please click here

Don’t forget to take a look at our new Spring Newsletter!

Tags
Challenges Facing Women in Leadership Positions, Community Outreach, Facilitating Greater Access to CUs Worldwide, Impact of Women in Society
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